The Digital Marketing Training and Internship Program is designed for BBA and MBA students to build practical skills in today’s fast-growing digital landscape. This program covers core areas such as SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Web Analytics, and Online Campaign Management, Google search console

Students will gain hands-on experience using tools like Google Analytics, Google Ads, Canva enabling them to plan, execute, and analyse digital campaigns. The program focuses on transforming academic knowledge into industry-ready expertise, enhancing employability in roles such as Digital Marketing Executive, Content Strategist, and SEO/SEM Specialist.

On-Page SEO Process

On-page SEO plays a critical role in improving your website’s visibility. In this module, you will learn how to:

• Optimize HTML tags: H1, H2, H3 site-wide
• Use ALT tags effectively for images
• Perform anchor text optimization for internal linking
• Improve site navigation architecture for better UX and indexing
• Generate and submit HTML/XML Sitemaps
• Create and configure robots.txt files
• Set up Webmaster Tools & Google Analytics
• Install relevant social media tracking codes
• Perform image & hyperlink optimization
• Evaluate and enhance site loading speed

Off-Page SEO Process

Off-page SEO builds your website’s reputation and authority. You'll learn to:

• Conduct in-depth website and keyword analysis
• Perform content optimization using targeted keywords
• Submit to local listings & yellow pages
• Engage in high PR directory submissions (Do-Follow)
• Handle search engine submissions
• Optimize for cross-browser compatibility
• Conduct social bookmarking on high-authority platforms
• Manage social media profile optimization
• Write and submit articles & press releases
• Perform classifieds and PDF submissions
• Create and promote blog posts, guest blogs, and comments
• Share and submit images on high-traffic platforms
• Build backlinks via one-way links and link exchange
• Engage in forum discussions and Q&A platforms
• Submit Google, Yahoo & Bing sitemaps

Key Knowledge Areas You'll Master

During your internship, you will gain hands-on experience in:

Website Design & Development

Learn to create and manage responsive, user-friendly websites using popular platforms and tools.

Understand the basics of CMS (like WordPress), hosting, domain configuration, and design principles.

Website Management

Maintain content, monitor performance, and ensure optimal user experience through regular site audits.

Facebook Marketing & PPC Optimization

Get introduced to paid advertising (PPC) on platforms like Facebook and Google Ads.

Learn ad creation, targeting, bidding strategies, and budget optimization for maximum ROI.

A/B Testing & Remarketing

Master the art of A/B testing for improving ad and landing page performance.

Implement remarketing strategies to re-engage your audience and boost conversions.

YouTube Videos & Podcast Production

Gain exposure to planning, recording, editing, and distributing podcasts for brand engagement.

Digital Content Strategy & Design

Learn how to craft compelling digital content for blogs, emails, and social media.

Explore tools like Canva to create visually engaging content.

Product Sales / Business Development & Growth Strategies

Understand digital funnels, customer journeys, and online sales techniques.

Introduction to Digital Marketing

• What is digital marketing
• Traditional v/s digital marketing
• Scope and career in digital marketing
• Strategies of digital marketing
• Basic terms in digital marketing

Website Planning and Creation

• Domain, hosting, CMS (word press basics)
• Building a responsive website
• Website structure, navigation and SEO basics
• Landing pages and call-to-action (CTA) design

Search Engine Optimization (SEO)

• Introduction to SEO
• How search engine work
• On-page and off-page, Technical SEO
• White Hat, Black Hat and Grey Hat SEO
• Keywords and its types
• Keywords research tools (Google keyword planner, SEMrush, Ubersuggest)
• SEO analytics and reporting

Search Engine Marketing (SEM) / Google Ads

• Introduction to Google Ads
• Google Ads interface and types (Search, Display, Video)
• Keyword targeting and bidding strategy
• Ad creation and campaign setup
• Quality score and Ad performance analysis

Social Media Marketing (SMM)

• Introduction to SMM
• Facebook, Instagram, LinkedIn, Twitter, You Tube marketing
• Setting up and optimizing business profiles
• Content creation
• Campaign planning
• Organic v/s paid strategies
• Running and analyzing social media Ads

Content Marketing

• Introduction to content marketing
• Types of content: blog, video, infographic and podcast
• Content creation tools
• Content distribution strategy
• Storytelling and copywriting

LinkedIn Marketing

• Introduction to LinkedIn as marketing platform
• Optimizing LinkedIn personal profile
• Company page set up and optimization
• Content strategy for LinkedIn
• LinkedIn Ads and paid campaigns
• LinkedIn for lead generation
• LinkedIn tools and automation

Affiliate Marketing

• Concept of affiliate marketing
• Types of affiliate and networks
• Creating and promoting affiliate links
• Tracking and commissions

E-Commerce Marketing

• Introduction to e-commerce marketing
• Types of e-commerce marketing
• Selling through e-commerce platform
• Product listing and optimization
• Online payments and checkout optimization
• Managing customer reviews and returns

Influencer and video marketing

• Introduction to influencer and video marketing
• How influencer marketing takes place in the market
• Role of influencer in digital strategy
• Identifying and collaborating with influencer
• Create video content for you tube, reels and shorts
• You tube SEO

Artificial Intelligence (AI) in Digital Marketing

• Concept of AI in digital marketing
• AI for customer data and insights
• AI in content creation
• AI in advertising and campaign optimization
• AI-powered marketing tools and platforms
• AI in customer behavior analysis

E-Mail Marketing

• Introduction to e-mail marketing
• Building and growing an e-mail list
• E-mail campaignssetups and platforms
• Segmentation and targeting
• Writing effective e-mail content
• A/B testing and optimization
• E-mail performance analysis

Google Search Console

• Introduction to google search console
• Setting up google search console
• Google search console dashboard and reports
• Search performance and keyword analysis
• Enhancing SEO with google search console
• Visitors reach on website

Kickstart your digital marketing career with expert-led training and real-world projects.

Apply now and take the first step toward becoming a digital marketing professional.